Wednesday, 22 January 2014

Circulation Research

Wired magazine is not your typical magazine. Instead of reading into the latest gossip, music or fashion, this magazine shows you how to create things and really learn about quirky things. This is a relatively niche magazine as it attracts an audience of what is typically known as 'geeks.' This magazine is popular as it has a space in the market that no other magazine has successfully been a huge part of as of yet. Wired has sadly gone down in circulation by 5.3%. This is more than likely down to the fact that what we have known in the past to be 'geek chic' has become unfashionable in comparison to what it was in the past. Also, the fact that we are in a recession means that most magazines and businesses aren't going to be doing as well as they would have done beforehand. A very big reason for Wired not doing as well as they probably deserve, is because many people buy magazines and use forms of media as a form of escapism. This isn't the greatest magazine for that, or the best thing to read if you're not relatively intelligent, which is the only magazines downfall in my personal opinion.

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